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Hasbro: Twist It Out
Main Idea:
Let's Twist It Out!
In an increasingly digital and disconnected world, people are craving in-person connection. Twist It Out uses these desires to create a campaign based around the joy and physical interactions that are the basis of the game Twister.
Giant Twister pop-up event that lets up to 15 people play together in a public space.
The commemorative edition Twisters will be released alongside the pop-up event.
“Twister It Out: Beef Edition” — invites celebrities or influencers with past feuds to play Twister together.
#Twist Together is a social meetup that challenges people to connect and get to know each other on a deeper level.
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